The rise of online sports betting in the United States has ignited a fiercely competitive race among sportsbook operators. These platforms are constantly innovating their apps, promotions, and marketing strategies to attract and retain as many users in legal states as possible.

The main marketing strategy is offering lucrative sportsbook promotions designed to entice new users with the promise of free cash, bets, or credits.

The ultimate goal is straightforward: to expand their customer base and encourage long-term loyalty through ongoing engagement and promotional offers.

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How Does an Online Sportsbook Promo Work?

An online sportsbook promotion is a marketing tool used by betting platforms to attract new customers and retain existing ones.

These offers vary widely and are strategically deployed to coincide with major sporting events or the launch of sports betting in new states, aiming to maximize their appeal.

Sportsbook promotions might include deposit bonuses, bet-and-gets, lost bet insurance, or tangible rewards like official sports merchandise.

The underlying principle is incentivizing users to sign up, make deposits, and place bets, hoping the initial experience encourages continued platform use. Social sportsbooks like Sportzino offer similar promotions, giving you free coins to make picks when you sign up, free coins each day you log in, or bonus coins when you make a purchase.

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Understanding the Mechanics

Sportsbook promotions typically require users to complete specific actions to qualify, such as making a deposit, placing a bet on a particular event, or entering a promo code.

These offers are not just about attracting new signups but also a critical strategy for keeping existing customers engaged by offering them value and enhancing their betting experience.

Best Promos for Sports Betting

The landscape of sports betting promotions is vast, with each sportsbook striving to offer unique and attractive bonuses to stand out. Here's a closer look at some of the most popular types of promotions.

Deposit Match Bonus

A deposit match bonus is exactly as it sounds. The sportsbook matches a percentage of your deposit with bonus funds. This offer is usually available to new users on their first deposit but can also be extended to existing users as a reload bonus.

While the match percentage can vary, it's common to see offers of 100% up to a certain limit. However, these bonuses often come with wagering requirements that specify how many times the bonus funds must be bet before they can be withdrawn. This is otherwise known as a rollover. 

Maximizing Deposit Match Bonuses

To get the most out of deposit match bonuses, it's essential to understand the terms and conditions.

Wagering requirements are one of the most important aspects of a deposit bonus, so be sure to research how large of a wagering requirement is required to clear bonus funds.

Some sportsbooks may offer a more attractive bonus by lowering these requirements, making it easier to turn the bonus into withdrawable cash.

Second-Chance Bet

Second-chance bets are among the most popular promotions offered by sportsbooks. They allow you to place your first bet with a safety net; if you lose, the sportsbook refunds your stake up to a certain amount in bet credits.

This type of promotion lowers the barrier to entry for new bettors by mitigating the risk of their initial wager. 

Strategy for Second-Chance Bets

The best approach to second-chance bets is to use them on wagers you feel confident about. Since you'll be refunded if you lose, it's an opportunity to take a slightly riskier bet with higher odds, potentially increasing your winnings without losing your initial stake.

Bet & Get

The "Bet & Get" promotion is straightforward: you place a bet of a certain amount, and in return, you receive bonus bets. The specifics, including the minimum bet required and the bonus bet amount awarded, can vary. This type of promotion is excellent for those looking to extend their betting experience without significantly increasing their risk.

Leveraging Bet & Get Offers

To make the most of "Bet & Get" offers, pay attention to the minimum odds required and any restrictions on the types of bets you can place. Choosing bets that meet the promotion's criteria while aligning with your betting strategy can maximize your potential returns.

Bonus Bets

Bonus bets, or free bets, are a staple of sportsbook promotions. They're essentially credits allowing you to place additional bets without risking your money. However, it's important to note that the stake is not returned with any winnings from bonus bets, which is a key consideration when planning your betting strategy.

Effective Use of Bonus Bets

I recommend always using your sportsbook's free play bonuses on (good) long-odds bets. Since free plays don’t award you the “risk” amount back, you might as well go for the gold! 

If you make a $1,000 free play on a -110 bet and win, you’ve won exactly $909. If you instead place it on a +300 odds bet, you’ve won $3,000. 

Which Sportsbooks Have the Best Betting Promotions?

The landscape of online sports betting is crowded, with each operator vying for attention through promotional offers. Let's explore some of the top sportsbooks and their standout promotions:


DraftKings is renowned for its "Bet and Get" promotions, offering substantial bonus bets for a minimal initial wager. This approach has made it a favorite among new bettors looking for value.


FanDuel distinguishes itself with a variety of welcome bonuses, alternating between second-chance bets and "Bet and Get" offers to suit the sports calendar. Their flexibility and variety cater to a broad audience.


BetMGM has consistently offered second-chance bets as its welcome bonus, providing a safety net for new users' first wagers. It also spiced up its offerings with special promotions for major sporting events.


Caesars typically opts for second-chance bets for its welcome promotions, offering substantial amounts back on your first wager. It has also occasionally offered "Bet and Get" promotions, providing variety in its promotional lineup.

How to Claim a Sportsbook Promotion

Claiming a sportsbook promotion is typically a straightforward process:

  • Select the Promotion: Choose the offer that best suits your betting interests and strategy.
  • Register: Complete the registration process, providing any required personal information.
  • Enter a Promo Code (if required): Some promotions require a specific code to be entered during registration.
  • Make a Qualifying Deposit or Bet: Follow the promotion's terms, which may include making a deposit or placing a specific type of bet. 
  • Receive Your Bonus: Once you've met the promotional requirements, your bonus will be credited to your account.

Understanding the specifics of each offer is crucial, as details like wagering requirements, minimum odds, and expiration dates can significantly impact the promotion's value.

What is a Sports Betting Promo Code?

A promo code is a specific sequence of letters and/or numbers provided by the sportsbook, which you must enter during registration to qualify for a particular promotion. Not all offers require a promo code, but when they do, it's a critical step in claiming the offer.

Do I Need a Sportsbook Promo Code?

Whether you need a promo code depends on the specific promotion and sportsbook. Always check the terms and conditions of the offer to determine if a promo code is necessary and ensure you use it correctly to receive the bonus.

Sportsbook Promotion Usage Tips

To maximize the benefits of sportsbook promotions, it's essential to have a strategic approach:

  • Read the Terms and Conditions: Understanding the specifics of each promotion can help you choose the best offers and avoid surprises.
  • Maximize Deposit Bonuses: If you're comfortable with the amount, depositing enough to receive the full bonus can offer significant value.
  • Use Second-Chance Bets Wisely: Consider using second-chance bets on wagers with higher odds to maximize potential returns.
  • Spread Your Bets: Using multiple promotions across different sportsbooks can broaden your betting options and increase your chances of finding value.

Best Types of Existing User Promotions

Beyond initial sign-up offers, sportsbooks provide a variety of promotions to keep existing users engaged and incentivized to play on their platform:

Odds Boosts

Odds boost enhances the payout on specific bets, offering better value than the market average. These are often available on popular bets or as part of special promotions.

The difference between these and profit boosts: Odds boosts are usually a sportsbook-selected market.

Profit Boosts

Similar to an odds boost, profit boosts increase the potential payout of your bets. They are often applicable to parlays or specific betting markets.

Profit boost values usually range from 10% to 25%, but depending on the operator and the time of the sporting calendar, they could be 50% or even 100% in some rare cases.

Bet Insurance

Bet insurance promotions refund your stake (up to a certain amount) if your bet loses, typically in the form of bonus bets or site credit. Parlay insurance works in a similar way.

Some bet insurance for parlays may require you to hit a certain amount of legs of the parlay to qualify for the insurance.

No Brainer Bets

These special offers on bets are almost guaranteed to win, providing an excellent opportunity for users to increase their winnings with minimal risk.

This includes promotions like Patrick Mahomes going OVER 0.5 passing yards or Steph Curry making a three-pointer. The downside is that you'll usually be limited to a small wager amount.

Different Promotions by Sport

Sportsbook promotions often target specific sports, offering tailored bonuses that cater to fans and bettors alike:


The NFL sees a wide range of promotions, from profit boosts to special offers for marquee events like the Super Bowl, reflecting its popularity among bettors.


NBA promotions often focus on prop bets and parlays, with special offers during the playoffs and finals adding extra excitement for bettors.


College sports betting includes unique challenges due to regulations, but sportsbooks offer a variety of promotions, especially during March Madness and the college football season.


Both the NHL and MLB enjoy season-long promotions, with special offers on prop bets and parlays enhancing fans' betting experience.


Diversifying your sportsbook accounts allows you to take advantage of multiple promotions, compare odds, and find the best betting value. Moreover, exploring online casino games can provide an additional avenue for entertainment and bonuses.

By leveraging your understanding of sportsbook promotions, bettors can navigate the online betting landscape with greater confidence and effectiveness, enhancing their overall experience and increasing their success.

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